How does Wawa translate their cultural ethos into actual programs and benefits for associates? Michelle, a passionate longtime benefits leader at Wawa, gives an insider’s perspective. In this interview, Michelle shares insights into how Wawa strategically leverages its benefits and perks to take care of associates across the organization and deliver on its brand promise to customers.
Read on to learn Michelle’s key lessons on using benefits to enhance associate well-being, boost engagement and retention, streamline systems and processes, and focus on frontline teams. Whether you manage an established retail operation or a growing startup, Michelle’s wisdom will inspire you to rethink the strategic role benefits can play in building an exceptional associate experience.